Louis Vuitton Japan Essay Example | Topics and Well Written Essays - 1000 words

Louis Vuitton Japan - Essay Example A research by Japan Market Resource Network (JMRN) indicated that many Japanese consumers love a sense of uniqueness. Therefore, most adult and single women do not buy brands that are common with other people (5-6). In the case of Louis Vuitton, the aspect of individualism of the Japanese resulted in considerable adverse results since this company did not embrace that in its brands. The CEO of Louis Vuitton in Japan once claimed that 44 per cent of women in Japan own a Louis Vuitton bag, without the inclusion of other accessories from Louis Vuitton. Considering the level of individualism in Japan, the JMRN research showed that this kind of high penetration might have a negative impact on the Japanese market. An interview with different Japanese women showed that the high visibility and penetration of luxury brands results in the decrease of it aspirational value, thereby evoking unresponsiveness in the market (7). The JMRN’s research identified Botega Veneta, an Italian luxury company as one that is capable of succeeding in the Japanese market due to its responsiveness in addressing the need of Japanese consumers for unique brands. Japanese consumers therefore have claimed that the high penetration and visibility brands of LV, Polo, and Prada, are not worth their premium prices. Nonetheless, this market dilution of LV did not rhyme with the Japanese individualistic nature (8). According to Husband and Chadha, the Japanese and other Asians adore luxury products of European origins and not Asian (96). The local fashion designers in Japan have no influence in the fashion industry. Nearly all the Japanese shop their luxe from the foreign fashion companies such as... The Japanese market was the greatest buyer of Louis Vuitton luxury products during its golden age. This was influenced by the Japanese value of quality and taste. Louis Vuitton is known to produce high-quality products, an aspect that the Japanese were drawn to. However, things changed when Japan was hit by an economic recession, which lasted for quite long. Louis Vuitton could not make the vast sales it made before the recession as most Japanese consumers had changed their perspectives on different aspects of luxury products. Nonetheless, Louis Vuitto greatly contributed to the changes witnessed in the Japanese market, since it had a big influence, being the world’s biggest luxury company. The high penetration and visibility of Louis Vuitto did not measure up to the market demands of the Japanese, as they were a highly individualistic society, which embraced uniqueness. This led them to think that shopping for Louis Vuitton was a waste of their money, and hence, resulted in the change of buying patterns in the Japanese market as people looked for brands that would satisfy their needs. Similarly, this high penetration and visibility of Louis Vuitton led to the further decline of local luxury brands. This resulted in the production of counterfeit Louis Vuitton products in the Japanese market in order to compete with the Louis Vuitton brand. The Japanese were compelled to compromise their value for quality, as it was hard to distinguish between the real and the fake brands of Louis Vuitton.

Air Pollution Research Paper Example | Topics and Well Written Essays - 750 words

Air Pollution - Research Paper Example Both humans as well as the nature have been held responsible for the emission of pollutants in the air. The emission of these pollutants is the reason behind the occurrence of air pollution. Various human activities have been found to heavily contribute to the increase in air pollution.One of the human activities that are constantly increasing the levels of air pollution is the emission of harmful gasses from organizations that produce goods to satisfy human needs. The most common form of air pollutants that is emitted by the industries includes carbon monoxide as well as other chemicals. Another reason due to which pollutants are released in air is the burning down of fossil fuels through airplanes as well as automobiles. Individuals try to keep their homes as well as crops free from insects and pests with the assistance of pesticides and other clearing products and these products release harmful chemicals that result in air pollution. According to Jacoby, the vehicles that travel o n road account for more than 90% of the carbon dioxide.Those who are harming the environment are those who are being negatively impacted by their own actions. Air pollution has been found to be negatively impacting all living things including plants, animals as well as hum beings. Air pollution has been found to result in impacting human health in a negative manner and these effects are both long term as well as short term. The level of impact is directly correlated with the level and length of time an individual is being exposed to these pollutants