Case 4.2 Licensing and Laissez Faire Essay - 1314 Words

PHIL303E Case 4.2 Licensing and Laissez Faire Milton Friedman, a Nobel Prize winning economist believes that the licensing in all fields interferes with Laissez Faire, the principle of the free market. The case titled â€Å"Licensing and Laissez Faire† focuses on the issues of licensing within the American Medical Association (AMA). The AMA was formed to raise physicians’ incomes by paying hospitals to limit the number of physicians they train. It is well known that their strategy worked, American physicians make far more than physicians in other countries. Friedman argues that limiting the numbers of students in the admission policy violates a moral rule and is restricting freedom of opportunity; however, letting incompetent physicians†¦show more content†¦Their plan seemed work. Now American physicians make far more than physicians in any other countries which their average wages are similar to ones in the U.S. However, doctors themselves worry competition would lower their incomes as any business in free market would do. The AMA diagramed two strategies to protect physicians’ incomes by preventing from over supplying themselves. First, limit the number of students admitted to medical schools by closing some medical schools. Second, decrease the number of immigration of foreign physicians to practice in the U.S. Furthermore, in order for physicians to get licensed by the AMA, they must graduate from the AMA approved programs. Also, license boards will accept only the AMA approved internships. As a result, fewer students apply to medical schools these days compare to the 1990’s. In order to limit the number of students to practice at hospitals, the AMA decided â€Å"to pay hospitals around the country hundreds of millions of dollars to decrease the number of physicians they train (as cited in Shaw, 2011, p.143).† Otherwise, hospitals which reject their requirements would risk losing their â€Å"AMA† accreditation. Manipulating the system with money to control with limiting the numbers admission policy violates a moral rule and is restricting â€Å"freedom of opportunity† consequently; this policy will continue to keep the price of the services stable. In this case, medical fees are kept artificially high,Show MoreRelatedEffect of Motivation on Employees9326 Words   |  38 Pagesestablishes and governs KWS is the Wildlife (Conservation and Management) Act, CAP 376 and the Wildlife (Conservation and Management) (Amendment) Act No. 16 of 1989. The scope of the functional mandate of KWS which cover policy, advisory, regulatory and licensing and implementing roles is too broad and in some respect conflicting (KWS, 2005). The KWS which is a parastatal body within the Ministry of Forestry and Wildlife controls approximately 8% of the country’s land mass comprising four marine parksRead MoreTrade Reforms Policy Impacts on Non-Oil Exports in Nigeria11960 Words   |  48 Pagesconscious policies and a generous package of export incentives to encourage the production and export of non-oil products, as well as broaden Nigeria’s export market. Underlying the philosophy of SAP is the doctrine of economic liberalization or laissez-faire. The main aim of trade policy is the enhancement of competitiveness of domestic industries, with a view to stimulating local value-added and promoting a diversified export base. Trade policy also seeks (through gradual liberalization of the tradeRead MoreStrategic Analysis of Bank Industry10438 Words   |  42 Pagesgovernment decisions. And more often than not such decisions are detrimental to the financials of SBI. Government influences the decision about cert ain long term loans, which sometimes have political agenda associated with it. Latest example is the case of Kingfisher. SBI has provided a considerable amount of loan to Kingfisher which was later converted into shares. And an approximate 20% fall in the share value of Kingfisher has resulted in an unnecessary loss to SBI. Social Schemes SBI has toRead MoreAN EMPIRICAL ANALYSIS OF ENVIRONMENTAL IMPACT OF FOREIGN DIRECT INVESTMENT IN THE MINING SECTOR IN NIGERIA15805 Words   |  64 Pagescharacterized by subsistence primary production (mainly agriculture) and low level of income per head. Sub-Saharan African (SSA) also faces enormous developmental challenges ranging from high poverty level, high population growth rate, debt crisis, lingering cases of trade protectionism, destructive and hustle environment, capital flight among others. There has been a long debate in the literature on how host country’s environment respond to inward foreign direct investment (hereafter referred to as FDI) throughRead MoreEconomics Text Book Chapter Summaries21497 Words   |  86 Pagesways as providing goods and services not provided by the private sector such as monetary and judicial systems, and pre-college schooling some redistribution of income, such as welfare and social security transfer payments Extreme case is laissez-faire, government role limited to law enforcement including protecting private property, and maintaining optimum environment for operation of market system; e.g. schools not provided by government; the U.S. was close to this prior to the GreatRead MoreCase Study148348 Words   |  594 Pagesexpress permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book mayRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesqxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader toRead MoreOrganisational Theory230255 Words   |  922 Pagesorganisational theory. Whilst their writing is accessible and engaging, their approach is scholarly and serious. It is so easy for students (and indeed others who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernismRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall 393164 Words   |  1573 Pagesvi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and Stress Management 577 Appendix A Research in Organizational Behavior Comprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ ManagementRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManaging Change 121 121 147 147 Text 3. Why Organizations Change Text Cohen †¢ Effective Behavior in Organizations, Seventh Edition 14. Initiating Change 174 174 Text iii Cases 221 221 225 The Consolidated Life Case: Caught Between Corporate Cultures Who’s in Charge? (The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business

Exam Paper Customer Service Example - 956 Words

1. The three major types of communication are: A. Written, verbal, and non-verbal. B. Verbal, formal documentation, informal documentation. C. Verbal, written, and graphic. D. Verbal, written, and electronic. 2. Which of the following are outputs from the Communications Planning process? A. Project records B. Communications management plan C. Performance reports D. Formal acceptance 3. Herzberg identified factors, which, if present, will lead to increased motivation. A typical factor would be: A. Good supervision B. Job security C. Regular promotions D. Good salary 4. With on the job training, employees receive training whilst†¦show more content†¦At least 28.3% of its employees must work in the customer service department C. Its managers must at one time have been CSRs D. Customer service must be addressed by all departments 16. It is important to standardize service performance processes throughout organizations that deliver services to customers. This is accomplished by developing service blueprints or maps that examine: A. The physical setting of where the service is actually delivered to the customer B. Both the demand side and the supply side of service delivery C. The demand side of service delivery to better understands where service customers are located D. The recruiting and hiring process of service industry workers 17. Which of the following is NOT a major trend in the area of customer service? A Customers want to unbundled services associated with products so that they can purchase only the support that they specifically need. B Manufacturers are building more reliable products that are easier to repair. C Customer service choices are increasing rapidly in most industries. D Service contracts (extended warranties) are increasing in importance to most customers because producers are reducing standard warranties. SECTION B: ESSAY Answer THREE (3) questions only. QUESTION 1 a) Each of communication tools has their own objectives, functions, advantages andShow MoreRelatedMkt 421 Final Exam Answers1681 Words   |  7 PagesMKT 421 Final Exam – Assignment [pic] Questions  to  MKT 421 Final Exam Answers  are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: †¢ Produces new products and services. †¢ Focuses on satisfying customers needs. †¢ Focuses on sales. †¢ Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market withRead MoreGetting A Flu Shot At A Local Doctors Office Case Study1317 Words   |  6 Pageswait time, motion, space, processing and complexity. In this paper, the process of getting a flu shot at a local doctor’s office from a few different points of view and will be examine for lean processing and eliminating waste. The process that is formally defined and recorded in a business document, the process that everyone believes that exist, the process that actually exist, the process that should exist to deliver what the customer really want, the potential or elements of waste in the processesRead MoreBusiness Ethics Essay685 Words   |  3 PagesStudent should submit this assignment in the handwritten form (not in the typed format) ïÆ' ¼ The Student should submit this assignment within the time specified by the exam dept ïÆ' ¼ The student should only use the Rule sheet papers for answering the questions. ïÆ' ¼ The student should attach this assignment paper with the answered papers. ïÆ' ¼ Failure to comply with the above Four instructions would lead to rejection of assignment Specific Instructions: ïÆ' ¼ There are four Questions in this assignment. TheRead MoreMktg308 Past Paper1019 Words   |  5 PagesThis question paper must be returned.Candidates are not permitted to removeany part of it from the examination room. | | TUTORIAL GROUPDAY:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦ TIME:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.FAMILY NAME:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.OTHER NAMES: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦STUDENT NUMBER: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | CLASS TEST 2 - ANSWERS 2012 Semester 1 Unit: MKTG308 – Customer Relationship Management Day, Date and Time: Week 7 Tutorial Groups Time Allowed: 20 minutes Total Number of Questions: Ten (10) MultipleRead Moresyllabus1129 Words   |  5 Pagesthere are different business models, strategies, accounting methods, marketing and channels of distribution. ââ€" Learn and apply methodologies from â€Å"case studies† relative to the telecommunication industry. Deliverables Individual case studies papers Group case studies presentations Pop Quizzes Hourly tests Business Game Course Assessment Pop Quizzes 10% Hourly Tests (4) 40% Individual Cases (4) 20% Group Cases 20% Business Game 10% Syllabus (syllabusRead MoreObservation Description Of The Letter Essay1620 Words   |  7 PagesStudents will conduct an independent research and compose a thesis paper that illustrates their ability to describe the length of preparation and types of testing a person who is called may face throughout the process. Students will describe how a person receives confirmation of his or her call. Students will describe how to live a fruitful life that will lead towards elevation. REQUIRED STUDENT RESOURCES King James Bible, Pen, Paper, Laptop Computer and any other materials required or recommendedRead MoreConcord Bookshop Paper816 Words   |  4 PagesConcord Bookshop Paper Concord Bookshop Paper Organizational change has many concepts from wide changes to small changes that can affect a company. Introducing a new person into the company, changing mission statement, restructuring, and even adding stock options are examples of organizational changes. According to Spector it is important to understand, analyze the dynamic of change, and requirements of effective change implementation. Successful changes requires management to explore many driversRead MoreCloud Computing And Its Impact On The Entire Ict Industry1633 Words   |  7 Pagescomputing has evolved with the passage of time and has revolutionized the entire ICT industry. Cloud computing is categorized into two forms Service oriented computing and Grid Computing. Service oriented Computing is an transpiring paradigm that has revamped the consumption of software and related product all around the globe. The core functionalities that service oriented computing provide is elements and that are independent of platforms and are programmed using standard protocols to support distributedRead MoreBis 245 Week 8 Final Exam938 Words   |  4 PagesBIS 245 Week 8 Final Exam Purchase here http://devrycourse.com/BIS%20245/bis-245-week-8-final-exam Product Description 1. (TCO 1) To delete the filter shown below (Points : 5) click Filter in the Sort Filter group and select Clear Filter. click Remove Filter in the Sort Filter group. right click on any number in the Quantity column and select Clear filter from Quantity. right click on any record in the table and select Clear filter from Quantity. 2. (TCO 1) Which objectRead MoreResearch And Analysis Of Hr Recruiting Event For A Financial Analyst Position1709 Words   |  7 Pages Final Paper Milestone #2 Student Nan Liu United States University: MGT504 HR Leadership 10/04/2015 Professor Jennifer Newmann Executive Summary This paper provides details about the research and analysis of HR recruiting event for a financial analyst position in a credit card company named Discover Financial Services in their headquarter Riverwoods, Illinois. Discover Financial Services is a leading firm, whose main product Discover card is one of the major credit cards in US market.

Managing Profitable Growth in Emerging †MyAssignmenthelp.com

Question: Discuss about the Managing Profitable Growth in Emerging Markets. Answer: Introduction: In the month of September in 2010, Woolworths Macro commenced an innovative MC Saatchi created movement bringing in its Wholefoods market organic variety into the dominion of conventional shoppers- stating them that one does not have to be a hippy to be strong. Two of the TVCs fore fronted the campaign through the best use of humor in conveying the positioning of the products of Wholefoods Market organic assortment that is to be enjoyed by the regular shoppers. The core theme of the campaign was you dont have to be hippy to be healthy when one is planning to shop at Woolworths Macro, revealing the proposition that the organic range at Woolworths Macro Wholefoods is for everyone (Riley et al. 2014). Woolworths found itself lying in a corner on this one and the ways of promoting the range of Macro Organic without deflation of its main brand fresh food documentation. For years this brand has been making up stories about their customers and managers and the love that has been exhibited by them towards fresh quality foods. The organization needs to focus on its products, which if lacking, the organization needs to shift it on its customers. It is about understanding on the ways people feel in buying these products. Woolworths launched the Macro Own brand in offering their customers a feel of being at home with ingredients that are encumbered with nutritious decency. This range provides products that are low in fat, salt and sugar while being elevated in good substance like fiber, vitamins and calcium. People have been changing their taste and preferences and they are becoming more health conscious which is why this brand extension from the house of Woolworths has been well-accepted by the people in Australia. Woolworths never believed that everybody would have a yoga instructor to advise them on good health or be a health nut himself, so when it is about the products of Woolworths, they try and keep thing pure and uncomplicated. Vegemite Brand: Unsuccessful Brand Extension: Vegemite was one of the most popular brands from Australia that unveiled a product extension in the year 2009. The media heavily criticized it and consumers for naming the product iSnack 2.0 and the indignation that followed hit the news headlines across the globe. It was a shocker for everyone on how a company that has been considered so much of consumer focused could get it this erroneous. The campaign of How do you like your vegemite? was thought of to satisfy their customers need and associate them with the product. This marketing campaigns success led Kraft foods to go for an extension of their product. Vegemite sales were dropping for the past five years and so was its market share almost by 10 per cent margin. The organization people found out that the Australian people were having Vegemite with other tastes with some of the moms using it with the well-liked Philadelphia Cream Cheese for diluting the bitter taste while presenting it to children. The organization came up with a new product in no time without losing out on any momentum. For continuing it with the engagement with their customers they launched their new product with no name. It was simple labeled as name me which sounded interesting. This strategy was seen as the best for engaging customers. The excitement and encouragement that it brought in was immense in venturing into new markets. They eventually gave their brand a name but it did not fit in into their current brand and the image that has been generated by the management (Kaur, Harleen and Pandit 2016). Customers suggested the name Chessymite, though Kraft wanted something that would be able to replicate the element of snacking in order to differentiate from the classic Vegemite. Another suggested name was iSpread 2.0 which was later modified to iSnack 2.0. This naming of the product brought in huge repercussions and suddenly this product was making a lot of headlines all across the globe. People did not tak e a liking of the new name as it sounded like a technical product, not fitting with their heritage. Its marketing failed in taking into consideration their old customers and how they would take this new name as they were too busy in thinking about their new customers (Hayran, Ceren and Grhan-Canli 2014). Within a week it was announced that the newly given name would be changed after conducting an audience polls as this iSnack 2.0 is simply not Australian. It later got changed to Chessybite chosen by the customers through a poll. Vegemite proved to be good listeners in the initial stage with their campaigns but the wrong selection of name led to drop in sales of the product. Proctor Gamble Brand Hierarchy and Brand Portfolio: Brand hierarchy can be defined as the means of abridgment of the brand strategies by exhibiting the numbers and the environment of common and typical elements of brands across the product of the organization in revealing the unambiguous ordering of the elements of brands. Corporate Branding: It can be stated as the observance of making use of the companys name as the brand name of the product. It is normally an attempt to employ equity in corporate brand for creating the brand appreciation. Example: Proctor and Gamble, Unilever Family Brand: It is when a cluster of products are given the similar brand name which is various products of the company are being marketed under the name of one brand. For instance in case of Proctor and Gamble it would be household products like Duracell and Eukanuba and other beauty care products like Olay and Head Shoulders. Individual Brand: Individual branding which is otherwise known as the individual product branding or even multi branding is a marketing strategy of philanthropy of each element within a portfolio through the unique brand name (Reddy, Reddy and Venkatesulu 2016). The benefit of individual brand name is that each product would be having an illustration and identity of its, that would be exclusive in nature. However, its disadvantage lies in the fact of enough complexity and expense implicated in augmenting a separate program for marketing in building adequate brand equity level. Proctor Gamble has many products that itself exhibits as an individual brand like Olay, Pantene, Braun, Duracell and Gillette. Modifier: It can be referred as the word or phrase that irrespective of whether it being family, corporate and individual brands is engaged necessitating promoting differentiated brands according to the various types of items involved. PG makes the best use of the social media sites like YouTube, Twitter and Facebook though having negligible presence on other websites like Pinterest and Google Plus. PG needs to channelize more resources towards the key sites such as Google+ along with the other sites for attaining enough reach. Online advertisement takes in the lowered impact of media. The company should aim their marketing penetration strategy through the strengthening of their market presence by attaining major shares in the market than their competitors (Riley et al. 2013). They need to provide services that are unique in nature, promoting the premium prices and increasing their per unit sales. In case of the marketing development, the company needs to start observing the trends that are present in the market, especially the ones that are being settled by their competitors. The innovation in the marketing development is introducing the updated version of the leading products of the company. In case of the divers ification strategy the organization needs to involve their stakeholders more along with obtaining the global and local company for increasing the assets of company in big volumes. The acquisitions of the company are for increasing the sort of the products that are being hosted by the company. The organization of the stature of PG should be able to thoroughly monitor through the various departments like the business units and organizations of developing market. The market development companies are in the habit of keeping a watch on the segments of the market and the existing trends though the units of business specifies the suitable strategies. Reinforcement program of Qantas: Qantas still remains the most valuable airlines of Australia, though its rankings are stating a different story. Trouble for Qantas would always be a bad news for Australia. This national carrier is the flag bearer for Australia at the global stage. It has been the first point of getting in touch with the visitors having with the country and its tailfins advertising the significance of Australia to travelers at the airports internationally. If Qantas were to fall short, it would be having an important brunt on pulling towards the country the factor of tourism, experienced people and speculation into Australia (Stuijfzand et al. 2016). Qantas was positioned at 14th place in Australias most valuable 100 brands only to slip to 17 this year. Qantas needed to reinforce their brand, coming up with new marketing programs having the ability to reinforce the brand through its spirit and worth. This facilitates the brand in generating more awareness, intensifying its reflection and market place existence. Qantas has adopted the platform of integrated marketing management offering appreciably operational competence, aperture the door for real-time customer campaigns. Implementation of all-in-one marketing stage is assisting Qantas a great deal for improving the campaigns, opening the door for real time customer rendezvous and communication. The industry of airlines is a tough business to be in. The costs are generally high with low margins where price is often stated by the fuel price over a time period. Qantas has announced a return of the profits, having undergone a belligerent Transformation Program. The airline has reported underlying pre-tax profits of around 975 m Australian dollars that is being compared to a loss of 646 million prior to a year (Reddy, Reddy and Venkatesulu 2016). The company has been highly emphasizing on the investments in technology, customer loyalty, technological investments and other digital strategies. This $2 billion Qantas transformation program has been the biggest step change in the organization, without which the company could not have announced any sort of profit. Qantas has always believed in the customers as their core strategy for which the transformation program has been convoyed by the regular investments in aircraft, training and technology. Qantas has also brought in the Qantas Acquire Loyalty program for its frequent fliers that are gradually becoming significant to the airlines using the customer data for offering more personalized services (Landis et al 2013). The organization has also purchased a calculating stake in the actuarial and data analytics adding to the in-depth imminent ability offering a new stream of revenue. 7 - Eleven Australia Pty Ltd. Revitalization Strategy: 7-Eleven Stores Australia Pty Ltd is an overall Australian owned family business that is being operating as the independent licensee of 7-Eleven in Australia. One of its products by the name of Slurpee became the worlds most accepted frozen carbonated beverage that was first known by the name of Icee (Dev, Chekitan and Kevin Lane Keller 2013). The year 2009 witnessed more than 10 million Slurpee cups being purchased resulting in the state of Brain Freeze. Slurpee was a product that was devoid of any significant marketing research and advertising and the product had it in it to sell itself. However, during the mid 2000s as part of its Project Energize program, 7-Eleven Australia went on board for a campaign to revitalize the brand Slurpee by capitalizing on the intrinsic appeal to the younger generation of people. 7-Eleven created a visual identification for celebrating the experience of Slurpee by fetching to life four things which are: Cram for More, Brain Freeze, Color your Tongue and Mix it Up. The genuine customers were being cast as Slurpers, creating a fresh visual language for the brand that was being revolved across all the touch-points, point-of-scale. To distribute this new situation in store, 7-Eleven Australia set regarding creation of an experience that the competitors would never be able to imitate. The core strategy was the creation of the Slurpee zones. These zones were brightly colored facilitating their customers for creating their Slurpee at their own individual place within the store, offering highly observable encouragement for the brand. This Slurpee zones provided the young guns the space for a social experience along with the prospect of mixing flavors and entering into the prize competitions. This Slurpee zones were transporting an experience in retail proscribed by customers with the chance of adding value beyond the limits of a simple consumptive procurement (David 2014). Certain marketing campaigns took in shoulder campaigns where a new Slurpee prod uct was offered that had advantages beyond the limit of refreshment. 7-Eleven also urbanized partnerships in confectionary that shared the brand values of Slurpee brand. These in turn buoyant customers in making numerous purchases in forming the Slurpee brand. The Slurpee revitalization program resulted in improved point of scale material for promotion, design of cups, augmenting the Slurpee zones and regular promotions and tie-ups. Reference: DallOlmo Riley, Francesca, Chris Hand, and Francesca Guido. "Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?."Journal of Marketing Management30, no. 9-10 (2014): 904-924. Link: https://www.researchgate.net/publication/266943857_Evaluating_brand_extensions_fit_perceptions_and_post-extension_brand_image_does_size_matter Dev, Chekitan S., and Kevin Lane Keller. "Brand revitalization."Cornell Hospitality Quarterly55, no. 4 (2014): 333-341. Link: https://journals.sagepub.com/doi/abs/10.1177/1938965514525681 Hayran, Ceren, and Zeynep Grhan-Canli. "Brand extensions."The Routledge Companion to Contemporary Brand Management(2016): 136. Link: https://books.google.co.in/books?hl=enlr=id=pq2uDAAAQBAJoi=fndpg=PA136dq=Hayran,+Ceren,+and+Zeynep+G%C3%BCrhan-Canli.+%22Brand+extensions.%22+The+Routledge+Companion+to+Contemporary+Brand+Management+(2016):+136.ots=wGSmu9olaVsig=hsCC3kOVf4bSVKO3nQQpbi84gIo#v=onepageqf=false Kaur, Harleen, and Ajay Pandit. "Consumer evaluation of brand extension: Empirical generalization and comparative analysis."Journal of Empirical Generalisations in Marketing Science15, no. 1 (2014). Link: https://www.empgens.com/article/consumer-evaluation-of-brand-extension-empirical-generalization-and-comparative-analysis/ Keller, Kevin Lane. "Brand Revitalization."The Future of Branding(2015): 314. Laforet, Sylvie. "Effects of organisational culture on brand portfolio performance."Journal of Marketing Communications23, no. 1 (2017): 92-110. Link: https://journals.ama.org/doi/abs/10.1509/jmkg.73.1.59?code=amma-site Landis, L. "Reinforcement Strategies for High Performance Composites."Design World, March4 (2013): 2013. Link: https://books.google.co.in/books?id=pF04DQAAQBAJpg=PT359lpg=PT359dq=Landis,+L.+%22Reinforcement+Strategies+for+High+Performance+Composites.%22+Design+World,+March+4+(2013):+2013.source=blots=e4PCInS-Rmsig=ZVBimFDcFiBbLr9SJ1YpFUTGTu0hl=ensa=Xved=0ahUKEwiRrNL74L3TAhVLs48KHV_yCh0Q6AEIITAA#v=onepageq=Landis%2C%20L.%20%22Reinforcement%20Strategies%20for%20High%20Performance%20Composites.%22%20Design%20World%2C%20March%204%20(2013)%3A%202013.f=false Booth, Sue, and John Coveney. "Big FoodThe Industrial Food System." InFood Democracy, pp. 3-11. Springer Singapore, 2015. Link: https://link.springer.com/chapter/10.1007/978-981-287-423-8_2#page-1 Dixon, Jane, Libby Hattersley, and Bronwyn Isaacs. "Transgressing retail: supermarkets, liminoid power and the metabolic rift." InFood Transgressions: Making Sense of Contemporary Food Politics. Ashgate Publishing Ltd, 2014. Link: https://books.google.co.in/books?hl=enlr=id=9PcFDAAAQBAJoi=fndpg=PA131dq=Woolworths+Macro%E2%80%99s+Wholefoods+Market:ots=XOfEW-tXqDsig=5m5YLbrNNcTZgy_YH0KXv8sFHP4#v=onepageq=Woolworths%20Macro%E2%80%99s%20Wholefoods%20Market%3Af=false Beverland, Michael, Angela Dobele, and Francis Farrelly. "The viral marketing metaphor explored through Vegemite."Marketing Intelligence Planning33, no. 5 (2015): 656-674. Link: https://www.emeraldinsight.com/doi/abs/10.1108/MIP-08-2014-0146 Park, Seung Ho, Gerardo R. Ungson, and Andrew Cosgrove. "Defining the Drivers of Profitable Growth." InScaling the Tail: Managing Profitable Growth in Emerging Markets, pp. 67-90. Palgrave Macmillan US, 2015. Link: https://link.springer.com/chapter/10.1057/9781137538598_7#page-1 Steenkamp, Jan-Benedict. "Organizational Structures for Global Brands." InGlobal Brand Strategy, pp. 151-179. Palgrave Macmillan UK, 2017. Link: https://link.springer.com/chapter/10.1057/978-1-349-94994-6_6